The creative sector which is largely small and informal employs many young people who find it difficult to attract better contracts, get raw materials, funding and great talent. And now with the outbreak of COVID-19, this sector is struggling to stay afloat since it is flooded with freelancers whose resources cannot withstand the stretched shock-length of the pandemic effects. It should be noted that over 50% of informal SMEs in Uganda don’t last till their 3rd birthdays and also  majority of them are family based with little or no business experience.  Also, they can not afford to use/adapt to technology for effective business performance. In addition, these enterprises also face limited access to expert knowledge, mentorship, affordable marketing channels, access to tools & equipment, access to better packaging, promotion, distribution all of which affect their ability to compete at a regional and global level.